October 16, 2024

Discover Highland Park's new packaging - A tribute to Orkney's unique heritage

Highland Park has long been known for their whisky's unique connection to Orkney's distinctive

Now, with their new packaging design, they celebrate this rich heritage in every detail. Whether you are already a fan of Highland Park or are just getting to know their whisky, the new packaging will not only highlight their Orkney roots, but also capture the essence of the award-winning flavours that have won them recognition worldwide.

Orkney: The heart of the Highland Park

For those who have visited Highland Park’s distillery in Kirkwall, it will be clear that Orkney is something very special. The archipelago, located far out in the North Sea, has a temperate microclimate that remains cool all year round. This remote, windswept archipelago is not just a scenic backdrop – it is the very source of Highland Park’s signature whisky.

Highland Park whisky is shaped by Orkney's unique environment, from the raw beauty of the island to the creative spirit that characterises island life. Here nature and tradition merge to create a whisky experience that is all its own. It is these special qualities that have made Highland Park an award-winning whisky producer over the years.

The secret behind the subtle smoky flavor

One of the most distinctive features of Highland Park is their use of local Orkney peat in the malting process. Unlike many other whiskies which use peat from tree roots, the peat used on Orkney is infused with aromatic heather due to the island's wind conditions. This gives the whisky a subtle smoky flavour that is unique to Highland Park. This rich and complex flavour profile has won numerous awards and continues to define the distillery's whisky today.

A new look that pays tribute to Orkney

The new packaging is more than just a design change – it’s a celebration of Orkney’s vibrant light and cultural heritage. The lighter colour palette is inspired by the island’s natural light, while the labels, adorned with heather patterns, pay homage to the peat that gives Highland Park its distinctive flavour. Every design detail reflects the distillery’s deep connection to Orkney, and the new look has been created to highlight this unique heritage.

From Highland Park's core range to their exclusive travel editions, every bottle now carries a piece of Orkney's spirit – both inside and out.

Experience Highland Park's new look

Highland Park has always believed that great whisky begins with a respect for tradition. The new packaging design celebrates the distillery’s Orkney heritage, whilst also showcasing their ability to push boundaries and think innovatively within the whisky world. Through this new look, they proudly share their Orkney connection with whisky lovers worldwide.